- Report this article
Vivekanand Kumar Singh
Vivekanand Kumar Singh
Digital Marketing Professional | Building The Legal Swan | Marketing Enthusiast | 3M+ views on Quora| 100K+ Followers on Instagram| Women Empowerment | Believes in Gender Equality|
Published Jun 11, 2023
+ Follow
One of the most iconic and successful Coca-Cola marketing campaigns is the "Share a co*ke" campaign. Launched in 2011 in Australia and later rolled out globally, this campaign personalized Coca-Cola bottles and cans with individual names, encouraging people to find bottles with their names or the names of their friends and loved ones.
The "Share a co*ke" campaign was a brilliant marketing strategy for several reasons:
Recommended by LinkedIn
The "Share a co*ke" campaign was a resounding success for Coca-Cola, leading to increased sales, brand engagement, and social media buzz. It demonstrated the power of personalization, emotional connection, and user-generated content in creating a memorable and impactful marketing campaign.
Help improve contributions
Mark contributions as unhelpful if you find them irrelevant or not valuable to the article. This feedback is private to you and won’t be shared publicly.
Contribution hidden for you
This feedback is never shared publicly, we’ll use it to show better contributions to everyone.
Learn Digital Marketing
Learn Digital Marketing
2,620 followers
+ Subscribe
Like
Celebrate
Support
Love
Insightful
Funny
10
1 Comment
Andrea González
Creative Marketing & Makerspace Educator
4mo
- Report this comment
Loved this! What a great lesson! Somebody told me a few days ago, some of the big brands that have been around for a long time are great businesses to look at for the right way to brand! Coca Cola could not do it better and it keeps innovating in their way of doing it to!
1Reaction 2Reactions
To view or add a comment, sign in
More articles by this author
No more previous content
- Case Study: Nike's "Dream Crazy" Campaign Jun 20, 2024
- The 10 Essential Metrics for Digital Marketing Campaigns Feb 19, 2024
- Would you miss anything if you don't attend Anvay? Dec 6, 2023
- Anvay Global 2023 Sep 27, 2023
- 10 pointers of the Vishaka and others v State of Rajasthan judgement: Sep 2, 2023
- How can small businesses use social media effectively? Jul 29, 2023
- What startups must be promoted to develop India fast? Jul 12, 2023
- How Redmi Gained Market Share in India? Jun 15, 2023
- How Brands Capture Great Market Share? Jun 11, 2023
No more next content
Sign in
Stay updated on your professional world
Sign in
By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.
New to LinkedIn? Join now
Insights from the community
- Marketing Operations What are the most successful integrated marketing campaigns?
- Corporate Social Responsibility What are the key factors to consider when developing a sustainability-focused marketing campaign?
- Marketing Operations How can Marketing Operations professionals create inclusive and diverse campaigns?
- Theatrical Production How do you adapt your marketing strategy to different venues and platforms?
- Film Production How can you find the right partner for a cross-promotion campaign?
- Marketing Research How can you use consumer culture to develop a successful marketing strategy?
Others also viewed
- Permanis’ 5 Dimensional Team Poonam Balan-Ng 8y
- Laughter is Serious Business: How Humor Revolutionized Marketing Campaigns Zahid Anwer 5mo
- Changing Trend In Marketing With Moment Marketing. Anirudha Bhattacharya 2y
- The Ultimate Ramadan Marketing Strategy 2024: Enhance Your Brand’s Presence Ameera al Mudhi 3mo
- Evolution Of Marketing Kushal Kashyap 4y
- Share a co*ke - Personalization at its Best! Abhishek Krishnan 1y
- Marketing on the Fly Dr. Audrey Naidoo 9y
- Marketing buzz words are nothing but the Emperor's New Clothes. Rhian Williams 7y
- Real Time Marketing Strategy Juan Tomás Torres 4y
- Marketing success re-positioned: from luck to leadership Dr. Nikolaos Dimitriadis 8y
Explore topics
- Sales
- Marketing
- Business Administration
- HR Management
- Content Management
- Engineering
- Soft Skills
- See All