Topic: Unilever (2024)

Unilever is a multinational consumer goods company that produces food, beverages, cleaning agents, and personal care products. The company began in 1929 as a merger between a margarine producer and a soap maker and today boasts around 400 brands. Some of Unilever’s most prominent brands are Lifebuoy, Dove, Axe, and Sunsilk. Until recently, the company’s headquarters were divided between Rotterdam and London but, in 2020, Unilever became a fully British company. In the following year, the Unilever Group was listed as the fifth largest FMCG company worldwide in terms of sales.

Unilever’s personal care segment

The largest product segment of the Unilever Group is its nutrition segment, followed by personal care, which generated approximately 13.6 billion euros in revenue in 2022. That year, the group as a whole reported a revenue of about 60 billion euros. Although Unilever is based in the United Kingdom, the vast majority of its revenue is generated from the rest of the world, especially the United States. Being a major player in numerous FMCG markets worldwide, some of Unilever’s personal care brands, such as Dove, are among the most valuable worldwide. Unilever was listed as one of the deodorant vendors that saw their sales increase in the United States in 2021, and Dove was the leading deodorant brand in the United States as of 2022.

Americans’ favorite ice cream brand

The Unilever Group was also featured in a ranking of the leading beverages company worldwide in 2021, with sales amounting to approximately 2.11 billion U.S. dollars. Knorr and Lipton are among its most renowned food and beverage brands, with the former being the most purchased in European households. The company is also a leader in the frozen dessert industry, with its ice cream brand, Ben & Jerry’s, recently generating unit sales of around 182 million in the United States alone, thus becoming the top-ranked ice cream brand among U.S. consumers.

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Topic: Unilever (1)

Dominique Petruzzi

Research expert covering Cosmetics, Personal Care, Health & Hygiene industries.

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Published by Dominique Petruzzi, Jan 10, 2024

Key insights

Revenue of the beauty & personal care market worldwide
528.6bn USD

Topic: Unilever (2)

Detailed statistics

Revenue of the beauty & personal care industry worldwide 2018-2028

Most popular FMCG brand worldwide
Coca Cola (The Coca-Cola Company)

Topic: Unilever (3)

Detailed statistics

Most popular FMCG brands worldwide 2022

Revenue of the global home & laundry care market
180.3bn USD

Topic: Unilever (4)

Detailed statistics

Revenue of the home & laundry care industry worldwide 2018-2028

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Topic: Unilever (49)

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Topic: Unilever (2024)
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