Amazon Europe Marketplaces - The Complete List & Overview (2024)

There are now eight different Amazon Europe marketplaces serving more than a population of over 500 million people – compared to 330 million people in the US.

This makes Europe a prime target for US Sellers looking to expand into new markets.

Besides the huge potential customer base, another advantage of selling on European Amazon marketplaces is that with one account in any of these European marketplaces you will be able to access other European marketplaces.

However, it is important to remember that you will need a VAT certificate and an EORI number for each country you have physical stock in. Find out more about the legal requirements in the Ultimate Europe Expansion Guide.

In order for you to get to know the different marketplaces a little bit and to see how much potential they hold, we are giving you an overview of the different Amazon Europe marketplaces today – starting with the oldest and continuing in chronological order.

United Kingdom –

  • Population: 67 Million
  • Launch year: 1998
  • Revenue in 2018: $9.4 Billion
  • Net sales growth 2017-2018: 17.96%
  • eCommerce revenue share in the UK: 89%
  • Main category: Electronics & Media

A recent survey showed that 51.4% of UK shoppers buy from Amazon at least once a month and that 86% of UK shoppers are registered users.

And with a 23.3% rise in revenue year on year, it looks like the growth trend will remain for a while.

The UK is a great jumping point for US sellers looking to expand into the European marketplace with one central account.

The obvious advantage is that the UK market is fairly similar to that of the US and uses the same language.

It’s also the ideal gate to Amazon Europe marketplaces logistics-wise: There are 20 FBA centres in the UK alone.

Plus, although its revenue numbers are lower than the ones from Amazon US, it only has one-fourth of the sellers.
That means high sales potential while having low competition.

Even though since Brexit the UK is not part of the EU anymore, expanding to Amazon UK remains a lucrative business move. Good to know: You can still use one single account to manage all European countries including the UK (unified account).

If you want to expand to Amazon UK, check our Ultimate Expansion Guide on Amazon UK!

Use Our Free Matching Service to Receive Proposals of Ecommerce Service ProvidersFill out the Matching Form - It Takes No Longer Than 3 Minutes!Start Receiving proposals

Germany –

  • Population: 83 Million
  • Launch year: 1998
  • Revenue in 2018: $19,8 Billion
  • Net sales growth 2017-2018: 8.32%
  • eCommerce revenue share in Germany: 86%
  • Main category: Electronics & Media

The German marketplace is by far the biggest one of all Amazon marketplaces in Europe.

If we look closely at the stats we can see that there is an average of 6.2 visits per year with an average spend of $43.30 per visit compared to 5.95 visits and $43.50 spend for the UK marketplace.

Again, the Electronics & Media category is by far the most popular category with a whopping 54.6% of the sales.

If you are considering selling on the marketplace a few important things to remember are that your listings, packaging and labelling have to be in German.

German are averse to risk and highly focused on security so it will take time to build trust.

They are also likely to ask for your credentials so you will need as much proof as possible to your authenticity.

Germans also like to cut to the chase so don’t use too much sales lingo or jargon as it will put them off.

They are also very practical, so if they don’t like something they will return it and leave negative feedback if you don’t handle the matter efficiently.

Thus, having great customer support in place is very important when selling on

If you want to expand to Amazon Germany, check our Ultimate Expansion Guide on Amazon Germany!

France –

  • Population 65 Million
  • Launch year: 2000
  • Revenue in 2018: $3.6 Billion
  • Net sales growth 2017-2018: 17.02%
  • eCommerce revenue share in France: 92%
  • Main category: Electronics & Media

Amazon France is the third-largest marketplace in Europe with nearly 210 million visits a year and net sales of $3.6 Billion. is also the most popular French marketplace with nearly a billion dollars more in revenue than their nearest competitor.

The most popular category – again – is the Electronics & Media category.

In fact, on Amazon France more products from this category were sold than on the site, with 20-25% of Amazon’s total sales.

For the French site, there was an average of 3.19 visits per person and an average spend of $18.43 per visit.

An important info for ecommerce sellers is that due to a lack of trust, 60% of French users won’t shop on foreign websites.

Plus, by local regulations, all your listings, labelling and packaging will need to be in French.

Localization therefore plays a huge role when it comes to selling in France.

Also, Amazon has been investing heavily in France buying up logistic companies, launching Amazon Prime etc.

Italy –

  • Population 60 Million
  • Launch year: 2010
  • Revenue in 2018: $2.5 Billion
  • Net sales growth 2017-2018: 12.38%
  • eCommerce revenue share in France: 97%
  • Main category: Electronics & Media has had a good growth rate from 2014-2018, but after, sales have been fairly static and have only increased by about 1%.

However, Amazon has pledged to invest a lot of money setting up new FBA centres in the region, which will likely result in higher sales numbers.

As with the Spanish site, the most popular category is the Electronics & Media category which accounted for 47.3% of sales.

Amazon Italy is visited 3 times on average per person, which is slightly less than the visits per person on

The average spend, however, is about $9.18 per visit – nearly 10 times as much as the average spending on the Spanish site.

If you sell products that were made locally in Italy, you can sell those on a special “Made in Italy” marketplace that Amazon provides.

This is a dedication to spread the style and tradition of “Made in Italy”, and the reputation for a refinement of materials, attention to detail, and creativity with listings from large and small companies alike.

There are only 2 requirements for your products to be listed:

The product must have an active detail page on that marketplace, in the local marketplace language.

The product’s ASIN must be registered and approved.

Spain –

  • Population: 46 Million
  • Launch year: 2011
  • Revenue in 2018: $2.7 Billion
  • Net sales growth 2017-2018: 19.76%
  • eCommerce revenue share in the UK: 96%
  • Main category: Electronics & Media

Up until 2020 and the launch of new marketplaces like the Dutch, Amazon Spain was the smallest of the European Amazon marketplaces.

From these figures, we can see that the average spend per visitor was only $1.67, with the average person making 3.5 visits a year.

The Electronics & Media category was by far the most popular one, accounting for 51.7% of sales.

Spain has the most difficult VAT registration process out of all the European marketplaces because all your documents have to be notarised AND Hague Apostilled, which means foreign documents are verified in a specific way by a notary.

Once you get your invoice number and before you add it to your Amazon account you have to file a backdated return to the date of your application.

But don’t worry, local Amazon FBA tax consultants can help you register and file the right documents.

Our Global Ecommerce Network of Vetted Experts Is Ready to Help You GrowFill out the Matching Form to Receive Proposals - 100% Free of ChargeStart Receiving PROPOSALS

Netherlands –

  • Population: 17 Million
  • Launch Year: 2020

Let’s have a look on the new marketplaces now – It was fully launched in March 2020.

Amazon has actually been available in the Netherlands for a few years, but with only an ebook service and no physical products.

Since 2018, however, consumers in the Netherlands have been able to use Amazon Prime services from the German marketplace and to participate in Prime Day.

Now may be a great time to start selling on the Netherlands marketplace to have a first-mover advantage.

Amazon has plans to invest a lot of money in their Amazon Europe marketplaces and the Netherlands in particular – as gateway to other Nordic countries – has phenomenal growth potential.

Right now is perfect as there is little competition so getting your business established will be a lot easier.

The Netherlands also has one of the best economies and standards of living in Europe, so they will likely have a good spend per head.

Sweden –

  • Population: 10 Million
  • Launch year: 2020

Since October 2020, customers in Sweden can now shop on their “own” Swedish Amazon marketplace. This holds lots of potential for Swedish businesses who can now sell their products on Amazon, reach more customers and expand.

Poland –

  • Population: 37 Million
  • Launch year: 2021

This Amazon EU marketplace is the newest addition to the European marketplaces. Amazon Poland was fully launched in March 2021 but Amazon has been operating in Poland since 2014.

Conclusion on Amazon Europe Marketplaces Worldwide – Expanding Gradually Is Key!

If you are planning to expand into one of the Amazon marketplaces, Europe is definitely worth considering.

Even though you will need to put in little extra work, the gains could potentially be huge.

Your best bet is to use one FBA center and then gradually expand out into the others (and maybe even other marketplaces worldwide)

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Amazon Europe Marketplaces - The Complete List & Overview (2024)


How many marketplaces does Amazon have in Europe? ›

There are eight different Amazon Europe marketplaces serving over a population of over 500 million people; this makes Europe a prime target for US sellers looking to expand into new markets.

How many marketplaces are there on Amazon? ›

Amazon has 19 marketplaces worldwide, all of which allow third-party sellers to list and sell products. And through these marketplaces, Amazon offers over 350 million products. So what are all of Amazon's global marketplaces, how are they different, and how can you get started selling on Amazon?

Where are Amazon Stores in Europe? ›

Amazon is active in the following countries in Europe: France, Germany, Italy, the Netherlands, Spain, Sweden, Turkey, the UK, Sweden and Poland. In these markets, it has a dedicated, localized ecommerce website. is the latest addition, it officially launched in October 2022.

How many marketplaces are in Europe? ›

Of the 438 marketplaces selling in Europe (1000 domains), about 150 are considered cross-border (34.2%). In 2025, more than 50% of the world's marketplaces selling in Europe will be regarded as cross-border, accounting for 200 to 250 marketplaces.

What are the 3 biggest marketplaces of Amazon? ›

Which Amazon marketplaces have the most top sellers?
13 more rows
11 Nov 2022

What are the 3 main types of online marketplaces? ›

Types of eCommerce marketplaces
  • Business-to-business (B2B)
  • Business-to-consumer (B2C)
  • Consumer-to-consumer (C2C), sometimes called peer-to-peer (P2P)
22 Jun 2021

What are the top Amazon marketplaces? ›

Top Marketplace Sellers
RankSellerLifetime Reviews
1Pattern -iServe-314,272
3Asurion, LLC442,220
4Utopia Deals455,039
93 more rows

What are the main markets of Amazon? ›

As of now, Germany is the largest international market for Amazon. India is excepted to generate revenues, which includes marketplace commission from gross sales besides direct sales, of $18 billion, Mahaney noted. To be sure, Amazon has already invested over $6 billion in India since entering the market in 2013.

Which Amazon is the biggest in Europe? ›

Germany –

The German marketplace is by far the biggest one of all Amazon marketplaces in Europe.

Does Amazon have a European site? ›

Your European Unified Account will allow you to create and manage product offers across all of Amazon's online European stores (e.g.,,,,,, You control what you sell and where, and you manage your European business from a single seller account.

How does Amazon work in Europe? ›

FBA (Fulfilled by Amazon) – In this method seller has to ship products to Amazon fulfillment centers in Europe (you cannot use US locations for that purpose); from there Amazon will take care of shipping. Upon joining FBA, your eligible products will qualify for Prime delivery options.

What are the 4 main stock markets in Europe? ›

London Stock Exchange Group, which is a global stock exchange composed of the London Stock Exchange. Deutsche Börse, which operates Europe's third largest stock exchange, the Frankfurt Stock Exchange/Xetra. SIX Swiss Exchange, which operates Switzerland's major stock exchange.

What are the 2 types of marketplaces? ›

The main types of marketplace platforms
  • Business-to-business marketplaces. A B2B marketplace connects organizations (consumers) with other businesses (vendors), for instance, retailers, wholesalers, or manufacturers to purchase from them. ...
  • Business-to-consumer marketplaces. ...
  • Peer-to-peer marketplaces.
20 May 2021

How many B2B marketplaces are in Europe? ›

European B2B marketplaces

There are over 300 B2B marketplaces in Europe alone, up from just 20 in 2010. Examples include: Sennder in Germany, which connects shipping and trucking companies through its online portal.

What are the most in demand product in Europe? ›

Europe has a great demand for fashion products like apparel, jewellery, fashion accessories (bags, scarves, etc) and footwear.

What are the 4 main groups that make up Amazon? ›

There are four main players when it comes to Amazon sellers groups.
  • Million Dollar Sellers.
  • Catalyst88.
  • Titan Network.
  • eCommerceFuel.
21 Jun 2022

What is the difference between Amazon com and Amazon marketplace? › is an ecommerce website. Anything sold directly through is owned by Amazon. Amazon Marketplace is a platform that allows third-party sellers to sell their products on Over 12 million products are sold each year on

Which country sell most on Amazon? ›

United States

What are the four 4 types of e-marketplaces? ›

Types of e-marketplace
  • Independent e-marketplace. An independent e-marketplace is usually a business-to-business online platform operated by a third party which is open to buyers or sellers in a particular industry. ...
  • Buyer-oriented e-marketplace. ...
  • Supplier-oriented e-marketplace. ...
  • Vertical and horizontal e-marketplaces.

Is Amazon an ecommerce or marketplace? ›

The difference between Amazon vs Amazon Marketplace is that Amazon is primarily a customer-oriented eCommerce platform that allows customers to purchase a wide range of products, whereas Amazon Marketplace is primarily a seller-oriented platform that allows anyone to sell directly to end-users or online customers.

What are the top 3 most popular global e marketplace in worldwide? ›

The world's top online marketplaces
#NameProduct Category
84 more rows
22 Nov 2022

What are the 3 major divisions in Amazon? › Inc. (AMZN), the world's largest online retailer, has grown rapidly in a broad range of businesses, including its core ecommerce operations, cloud services, and digital advertising.

What is Amazon international Marketplace? ›

The Amazon selling platform allows sellers to list and sell their products worldwide on Amazon international marketplaces, making Amazon the global selling platform of choice. The majority of Amazon sellers aim to go international because of the various advantages it offers.

What is Amazon global Marketplace? ›

Amazon Global Selling is a practical and convenient way to sell your products in the global markets. Besides the US and Canada, you can sell your products in Mexico, the UK, Germany, Italy, France, Spain, Netherland, Sweden, Poland, Australia, Japan, China, and India.

What are the top 5 things sold on Amazon? ›

Top selling items on Amazon in 2022
  • Electronics.
  • Camera & Photo.
  • Video Games.
  • Books: consistently some of the best selling items, especially ebooks sold via the Kindle store.
  • Clothing, Shoes & Jewelry.
  • Handmade.
  • Pet Supplies.
  • Home & Kitchen.
3 Aug 2022

Is Amazon the biggest marketplace in the world? ›

The growth of the Amazon retail market

The Amazon retail market is the largest in the world generating $177.9 billion in revenue in 2017 and net income growth of 27.8%. In 2016, for example, the eCommerce company's net revenue was $135.99 billion, up from $107.01 billion in 2015.

Where is the biggest Amazon warehouse in Europe? ›

With an annual production of around 2,700 megawatt hours - or a capacity of 4.83 megawatts - the Amazon ' The impressive installation was unveiled on Thursday at Amazon's fulfilment centre in Tilbury, Essex - the second largest Amazon facility in the world and the largest in Europe.

How many people use Amazon in Europe? ›

November 26, 2019 by Ecommerce News. About Marketplaces, Statistics with tags Europe.

Is Amazon profitable in Europe? ›

In 2021, Amazon EU S. à r.l. had a revenue of over 51 billion euros, up from the previous year.
Total revenue of Amazon Europe from 2011 to 2021 (in million euros)
CharacteristicRevenue in million euros
10 more rows
10 May 2022

Does Amazon have warehouse in Europe? ›

Number of Amazon fulfillment centers in Europe by country 2022. This statistic shows the number of Amazon fulfillment centers in Europe in 2022. As of that year, Amazon operated 76 distribution centers on the continent, the majority of which were located in Germany and the United Kingdom.

Is Amazon EU the same as Amazon UK? ›

The website is operated by Amazon EU Sarl, a Luxembourg-based entity, which is a European Headquarters of Amazon.

How long is Amazon shipping Europe? ›

Global Shipping Times
RegionStandard Shipping (business days)Priority Shipping (business days)
EuropeAs fast as 15 daysAs fast as 5 days
Hong KongAs fast as 7 daysAs fast as 4 days
IsraelAs fast as 10 daysAs fast as 6 days
JapanAs fast as 13 daysAs fast as 6 days
17 more rows

Does Amazon Ship Free to Europe? ›

If your order meets certain requirements and you're shipping to an eligible international destination, you can select the FREE AmazonGlobal Standard Shipping option during checkout.

What are the 3 biggest markets? ›

The New York Stock Exchange is the largest stock exchange in the world, with an equity market capitalization of just over 22.1 trillion U.S. dollars as of October 2022. The following three exchanges were the NASDAQ, the Shanghai Stock Exchange, and the Euronext. What is a stock exchange?

What are the 5 largest stock markets in the world? ›

Top 10 Largest Stock Exchanges in the World
Stock ExchangeYear of IncorporationMarket Capitalisation
Shanghai Stock Exchange (SSE)1866$6.87 trillion
European New Exchange Technology (EURONEXT)2000$6.65 trillion
Hong Kong Stock Exchange (HKEX)1891$43.64 trillion
Tokyo Stock Exchange (TSE)1898$5.67 trillion
6 more rows
26 Oct 2022

What is Europe stock market called? ›

Euronext completes the acquisition of the technology businesses from Nexi's capital markets activities. Amsterdam, Brussels, Dublin, Lisbon, London, Milan, Oslo and Paris – 1 December 2022 – Euronext…

What are the 7 types of market? ›

There are seven main market forms:
  • Perfect Competition.
  • Monopolistic Competition.
  • Monopoly.
  • Monopsony.
  • Natural monopoly.
  • Oligopoly.
  • Oligopsony.

What are the 5 market categories? ›

The five major market system types are Perfect Competition, Monopoly, Oligopoly, Monopolistic Competition and Monopsony.

What are the 6 types of markets? ›

This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional.

What are the 4 types of B2B? ›

To help you get a better idea of the different types of business customers in B2B markets, Below are four basic categories: producers, resellers, governments and institutions.

What are the three types of B2B markets? ›

To help you get a better idea of the different types of business customers in B2B markets, we've put them into four basic categories: producers, resellers, governments, and institutions.

How many ecommerce sites are in Europe? ›

Ecommerce Europe is the European digital commerce industry's voice. They represent over 75,000 ecommerce companies selling goods and services to European consumers online through their 19 national e-commerce associations.

What marketplaces does Amazon have? ›

Amazon North America is made up of the United States (, Canada (, and Mexico ( You can sell on all three marketplaces through an Amazon Unified Account. Unlike most regions, a Unified Account lets you share listings and manage inventory across all three North American marketplaces.

What countries have Amazon marketplace? ›

Then on the world scale, they now operate across 5 continents with around 20 countries having dedicated websites for shoppers and sellers. These include the United States, France, Italy, the United Kingdom, Turkey, India, Saudi Arabia, Japan, Singapore, Mexico, and Brazil to name some.

Is Amazon there in Europe? ›

Sell in 8 countries of Europe with just 1 account

With one account, sell on 8 Amazon global marketplaces: (UK), (Spain), (France), (Germany), (Netherlands), (Italy), (Sweden) & (Poland).

What is Amazon international marketplace? ›

The Amazon selling platform allows sellers to list and sell their products worldwide on Amazon international marketplaces, making Amazon the global selling platform of choice. The majority of Amazon sellers aim to go international because of the various advantages it offers.

What is Amazon global marketplace? ›

Amazon Global Selling is a practical and convenient way to sell your products in the global markets. Besides the US and Canada, you can sell your products in Mexico, the UK, Germany, Italy, France, Spain, Netherland, Sweden, Poland, Australia, Japan, China, and India.

Who is the largest Amazon seller? ›


Which is known as Amazon of Europe? ›

The Mura, Drava, and Danube Rivers stretch across Austria, Slovenia, Croatia, Hungary, and Serbia and jointly make up one of the most species and habitats rich landscapes of the European continent. The wildlife-rich, pristine wilderness is so immaculate it's been dubbed the “Amazon of Europe.”

Which European country is best for Amazon? ›

Germany and the UK represent some of the largest ecommerce countries in Europe. With high demand for fast deliveries among German shoppers coupled with UK as an English speaking country, this makes Germany and the UK a great place to start your European business.

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