Coca-Cola is allowing its consumers to play with its iconic brand assets in a chance to win US$ 5,000 and have the design printed on a t-shirt for everyone to see!
The world’s most valuable brandhas teamed up with the crowd-sourcing platform Blank You Very Much to encourage its consumers to engage with the soft drink brand by creating a unique t-shirt design, using Coca-Colas official brand assets and adding their own, personal twist to the recognisable image.
The steps are simple, you sign up on the Blank You Very Much website to gain access to the brand assets, follow their guidelines (most important of which is not to distort the brand’s logo) and ‘from there you’ve got a blank canvas.’ Off you go!
The competition winner is decided by a community voting and judging panel of five designers. There is no particular theme or design challenge; the contestants have a free creative outlet rarely seen with such an established brand. The only obstacle: You have to be a U.S resident.
Coca-Colas have followed the footsteps of a popular consumer engagement strategy by staging creative contests to interact with its consumers in an artistic and playful way, however, also for the consumers to interact with one of the brands key assets on a personal level.
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FAQs
Coca-Cola increased customer engagement and brand loyalty by implementing personalization in its marketing campaigns. Customers felt like the company was speaking directly to them and their unique needs and interests, which created a deeper connection with the brand.
How does Coca-Cola attract customers? ›
Integrated Marketing Communications: Coca-Cola employs diverse marketing channels to reach its target audience. The company utilizes television commercials, print advertisem*nts, outdoor billboards, digital marketing, social media, and sponsorships of major events and sports to maximize brand exposure.
Why is Coca-Cola so successful internationally? ›
The Coca-Cola Company's rapid expansion around the world can be attributed to its unique franchise distribution system (known as the Coca-Cola System) that they have operated since 1889. Coca-Cola produces syrup concentrate which is then sold to various bottlers around the world.
What is the secret behind Coca-Cola marketing strategy? ›
Coca-Cola's marketing strategy is a masterclass in brand consistency, emotional storytelling, and global presence. The company has mastered the art of resonating with consumers on a personal and emotional level, fostering brand loyalty that has transcended generations.
How does Coca-Cola engage with stakeholders? ›
We engage with stakeholders through a variety of means, including meetings, conferences, briefings, events, roundtables, focus groups, interviews and public engagements. Our activities are underpinned by our company's policies and practices, and, of course, applicable government laws, rules and regulations.
Is Coca-Cola a customer focused company? ›
Coca-Cola has been able to stay focused on its customers despite shifts in the larger economic landscape, and this has contributed to its overall success.
Who is Coca-Cola's biggest customer? ›
MacDonald's is Coca-Cola's biggest customer, and the two companies maintain a symbiotic relationship from 1955. As MacDonald's expaneded globally, it often used Coca-Cola's offices as a base of operations to get up and running. Over the years, the companies created a system for delivery.
How does Coca-Cola influence customer behavior? ›
Human-Centric Stories: Coca-Cola began sharing stories of ordinary people who found happiness and connection through the brand. These heartwarming narratives turned Coca-Cola into a conduit for shared human experiences, influencing consumer behavior by linking the brand to moments of joy.
Who are the biggest consumers of Coca-Cola? ›
The data shows that Coca-Cola is consumed in almost every country and its consumption is highest in the United States, Mexico, and Brazil.
Who is the target audience of Coca-Cola? ›
Age. Firstly, the company targets young people between 10 and 35. They use celebrities in their advertisem*nts to attract them and arrange campaigns in universities, schools, and colleges. They also target middle-aged and older adults who are diet conscious or diabetic by offering diet co*ke.
Strategic goals of the Coca-Cola Company
Moreover, its overall main objective is claimed to be growing the company, the industry, and crafting brands and drinks that people love. In 2021, Coca-Cola set up a pipeline to assess its level of innovation. The goals of the pipeline included gaining new drinkers.
What are the 4 P's of marketing Coca-Cola? ›
Key Takeaways
The company has used the 4Ps of product, place, promotion, and price to place itself as the leader of all global beverage companies. Each of these variables has been strategized to form an exquisite marketing mix.
What was Coca-Cola most successful marketing campaigns? ›
One of the most iconic and successful Coca-Cola marketing campaigns is the "Share a co*ke" campaign.
What type of strategy does Coca-Cola use? ›
Cocacola uses a functional strategy to run its business. Functional strategies are specific goals set out for different divisions of an organisation to reach its functional objectives. The divisions usually include Marketing, Finance, Operations, and Human Resources.
What are the strategies used by Coca-Cola company? ›
Coca-Cola Business Strategy - Key takeaways
The strategy of franchising to its global bottling partners has enabled it to grow quickly. By partnering with local small bottlers in under-developed markets, it is able to strategically merge or acquire these small local businesses to expand the local markets.
What competitive strategy does Coca-Cola use? ›
Coca-Cola's competitive advantage lies in its brand equity, which is enhanced through integrated communication campaigns including merchandising, licensing, and sponsorship. Coca-Cola's main competitor is PepsiCo, with a market share of 43.7% for Coca-Cola and 31.6% for PepsiCo in the United States.
What is Coca-Cola business model and strategy? ›
Key Takeaways
We can see in the Coca-Cola business model canvas that the company's primary goal is to sell its beverages to the buying public. At the same time, the business model also includes brand licensing, investing in other businesses, sponsorships, loyalty programs, and many other activities.
