The 30 Most Popular Cereals in America, According to Google (2024)

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Eating a big bowl of cereal is one of the great American pastimes. While cereal preference is quite personal (there's a world of difference between Peanut Butter Puffins and Lucky Charms, for example), there are some cereal brands that have captivated Americans for generations.

Google pulled data on cereal searches over the past 20 years and shared the results with Food & Wine. The most popular cereal since 2004 is ... Rice Krispies. Coming in at second is Cheerios, and in third place is Chex. After these top three, the list gets a lot sweeter, with more childhood favorites like Lucky Charms, Cinnamon Toast Crunch, and Fruit Loops making the top ten.

Google also provided Food & Wine with data on the most popular cereals by state, and the results are somewhat shocking: Rice Krispies was the most-searched cereal in every single state. Every single state! We have to assume Rice Krispies got its edge from people looking for Rice Krispies treat recipes, because we can't imagine that many people love a plain bowl of Rice Krispies, but maybe we're wrong. Regardless, we'll give credit where credit is due, and Rice Krispies is the clear winner.

We're also feeling quite shocked that Peanut Butter Puffins are nowhere to be found on this list. But alas.

Below, find the full list of the 30 most popular cereals since 2004, according to Google searches.

1.Rice Krispies

2.Cheerios

3.Chex

4.Special K

5.Lucky Charms

6.Cinnamon Toast Crunch

7.Kellogg's Froot Loops

8.Cap'n Crunch

9.Frosted Flakes

10.Honey Nut Cheerios

11.Trix

12.Post Grape-Nut Flakes

13.Cocoa Puffs

14.Honey Smacks

15.Corn Pops

16.Cookie Crisp

17.All-Bran

18.Honeycomb

19.Crispix

20.Cocoa Krispies

21.French Toast Crunch

22.Oreo O's

23.Waffle Crisp

24.Krave

25.Honey Ohs!

26.Kaboom

27.Kellogg's Apple Jacks

28.Post Raisin Bran Cereal

29.Cocoa Pebbles

30.Count Chocula

If you'd like to get cooking with cereal, we have some great ideas, from chocolate-covered corn flakes to spiced candy corn crispies. If you're more of a hot cereal kind of person, we have you covered, too.