Modelo de negocio de Coca Cola | Modelo Canvas (2024)

FAQs

What is the difference between Modelo Lean Canvas and Business Model Canvas? ›

Lean canvas focuses on entrepreneurs, while business model canvases emphasize customers, entrepreneurs, advisors, and consultants. Lean canvas targets start-ups, while business model canvas targets new and existing businesses. Lean canvas encourages start-ups to focus on the problems their businesses could likely face.

Business Model Canvas: Value Propositions

What value do we deliver to our customers? Which customer needs are we satisfying? Which customer problems are we helping to solve? What bundles of products and services are we offering to each customer segment?

The Coca-Cola Company purpose remains clear: To refresh the world and make a difference. This purpose is uniquely us. It's why we exist, and it's needed now, more than ever.

Whether you're starting a business or analyzing your current, a business model canvas can help you see the bigger picture. A business model is an effective way to bring together all the strategy elements, from the initial costs to the customer revenue streams.

The business model canvas, invented by Alex Osterwalder of Strategyzer, is made up of nine building blocks showing the logic of how a company intends to deliver value and make money. The nine blocks cover the three main areas of a business: desirability, viability and feasibility.

How to Make a Business Model Canvas. There are nine building blocks in the business model canvas and they are customer value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structure.

The four types of relationships between buyers and sellers are transactional, functional, affiliative, and strategic.

Perhaps the most important part of your canvas is the customer segments. If you don't know who your business is catering to you'll never be able to sell to them. You need to figure out who your customers are and why they would buy from you.

What is Coca-Cola business strategy? ›

Strategic goals of the Coca-Cola Company

Moreover, its overall main objective is claimed to be growing the company, the industry, and crafting brands and drinks that people love. In 2021, Coca-Cola set up a pipeline to assess its level of innovation.

Coca-Cola business model is centered on selling its products to consumers, licensing its brand and products to other companies, investing in other businesses, and sponsoring events and partnerships.

A business model canvas is a visual representation of a business model, highlighting all key strategic factors. In other words, it is a general, holistic and complete overview of the company's workings, customers, revenue streams and more.

As a visual tool, the Business Model Canvas has some key advantages. It provides information at a glance and can be useful as part of an initial pitch. It also focuses on customer value and can be an excellent tool for brainstorming.

It helps you communicate your goals to your team. It helps communicate to clients why they should do business with you. It helps pull into focus what your business does and how it will continue to do it - successfully - into the future.

The Business Model Canvas consists of nine essential parts: Customer Segments, Value Proposition, Revenue Streams, Channels, Customer Relationships, Key Activities, Key Resources, Key Partners, and Cost Structure.

Of all the nine boxes of the canvas, two important parts of the model are the relationship between the Value Proposition (what you're building) and the beneficiaries. These two components of the business model are so important we give them their own name, Product/Market Fit.

Key activities are the critical things that you absolutely must do in order to develop and maintain your competitive advantage. Small businesses and startups will often list tasks or processes at this stage because they are fairly simple.

Key Partners are the relationships that you have with other business, governmental, or non-consumer entities that help your business model work. These can be the relationships that your company has with your suppliers, your manufacturers, business partners, etc.

Sending out a thank you when a customer makes a purchase. Upsell or cross-sell a client if they purchase a particular product. Offering a birthday greeting with a promo code. Sending a discount to a customer that hasn't made a purchase recently.

What are the 5 E's of customer relationships? ›

The 5 Es is a map of the five stages that customers go through – Entice, Enter, Engage, Exit, and Extend. It's a tool that we've developed is based on the 5 Es of Customer Journey.

The three major factors that affect modern customer satisfaction are customer understanding, service, and technology. By tapping into these factors, you can provide positive, consistent customer experiences and create real customer loyalty.

It crisply communicates the four key elements of strategy: the factors of competition, the offering level buyers receive across these factors, and your own and your competitors' strategic profiles and cost structures.

There are three main areas of focus in a business model: value proposition, value delivery, and value capture. The proposition outlines who your customers are and what you will offer.

Marketing Strategy of Coca Cola analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion).

The power of advertising- Coca-Cola becomes a household name. A big part of Coca-Cola's success over the years has been its focus on innovative marketing and advertising campaigns. In 2020, Coca-Cola was ranked as the 6th most powerful brand in the world.

What is Coca-Cola's content strategy? Coca-Cola's content strategy discusses the 70-20-10 principle utilized to put together “liquid” and “linked” content for its customers. 70% is the low-risk content that is simple to put in place, while 20% is the one that delves deeper into the 70%.

Coca-Colas have followed the footsteps of a popular consumer engagement strategy by staging creative contests to interact with its consumers in an artistic and playful way, however, also for the consumers to interact with one of the brands key assets on a personal level.

Coca-Cola plans to drive both affordability and premiumisation to cater to different consumer needs and create growth in a 'dynamic' macroeconomic environment. Coca-Cola will take a “dynamic” approach to marketing investment in its 2023 financial year, utilising data to ensure its spend is working effectively.

Mexicans are the largest consumers of co*ke, and consumers in the country drink 745 co*ke beverages a year. After “o*k”, “Coca-Cola” is the second most-known phrase in the world. Coca-Cola has a product portfolio exceeding 3,500 beverages and 500 brands.

What is Coca-Cola slogan? ›

1969 – It's the real thing. 1975 – Look up, America. 1976 – co*ke adds life. 1979 – Have a co*ke and a smile.

Customers then sell our products to consumers at a rate of 2.2 billion servings a day. The Coca-Cola Company markets, manufactures and sells: beverage concentrates and syrups; and, finished beverages (including sparkling soft drinks; water and sports drinks; juice, dairy and plantbased drinks; and tea and coffee).

co*ke aggressively markets its product lines through advertising across multiple mediums and channels, including TV, online ads, sponsorships, etc. Coca-Cola's sponsorships include NASCAR, NBA, the Olympics, American Idol, etc.

When finalized, the one-page format is faster and simpler for entrepreneurs to write than a lengthy and complex business plan which could take months to draft and revise. And when printed, the canvas becomes a one-page document that investors are much more likely to read.

Instead of a business plan, modern companies opt for a business model canvas** to break down their ideas into crucial elements. The lean canvas* is a startup-friendly version of it meant to facilitate idea validation based on essential data.

The Lean Canvas is a business plan model that helps entrepreneurs rapidly formulate and refine business concepts, develop product launches, identify target markets, and establish key differentiators.

The lean canvas allows a problem-solution strategy to be easily described on paper. It helps to put ideas into perspective and serve as a guide for startups to validate their hypotheses. The lean canvas's ultimate goal is to help startup founders avoid costly failure, where they built products with no takers.

Perhaps the most important part of your canvas is the customer segments. If you don't know who your business is catering to you'll never be able to sell to them. You need to figure out who your customers are and why they would buy from you.

The Business Model Canvas gives entrepreneurs a wide snapshot of every aspect of their business – everything from the value proposition and customer segments to operations and the financials.

Business Model Canvas helps you, the founder, to figure out the business model and design it accordingly. Business Plan is for an external stakeholder to analyze your business. The Business Model Canvas functions as a guide. It helps in quick communication between the owners of the business and its stakeholders.

How can a Business Model Canvas make a business idea stronger? ›

The Business Model Canvas provides a holistic view of your business while focusing on the most critical elements. Using it provides insights about the customers you serve, the value proposition offered through each of your channels, and how your company makes money.

The Lean Canvas is simpler and less complete than the Business Model Canvas. Whereas the Business Model Canvas tries for provide a complete model of a business, which can be used for testing and search in lean startups, the Lean Canvas is more focused on being a one page summary with "simple" business models.

Problem. The problem box in Lean Canvas was created to list one to three high-priority problems that need solving. The wrong products are built when several businesses fail to apply good effort, time and fiscal resources. It is thus crucial in understanding the problem first.

The Lean canvas focuses on the creation of the right products for customers who need them. The Product canvas helps to organize a product backlog towards a specific release goal. The Opportunity canvas assists in solving your customers' problems.

What is a Lean Canvas? Lean Canvas is a 1-page business plan template created by Ash Maurya that helps you deconstruct your idea into its key assumptions. It is adapted from Alex Osterwalder's Business Model Canvas and optimized for Lean Startups.

There are nine building blocks in the business model canvas and they are customer value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key partners, key activities, and cost structure.

When assessing the opportunity of bringing an organization to the market you can use the Canvas to determine where you are going to allocate the money, how you will create better value propositions, how you will acquire more customers, or how to decrease your costs and increase your revenues.

One of the weaknesses of the BMC is that it doesn't address finances in a thorough way. Additionally, while it describes how your business currently runs, it doesn't have the power to guide you in making business decisions.